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Programmes

Broadband, like other new technologies, is not easy to explain to people. In fact it holds very little meaning in itself. We realised from the start of the project that we would need to inform and excite people about the possibilities that Broadband could offer - we couldn't afford to wait for people to come to us. We needed to come up with ways to connect people with the benefits of Broadband through things that mattered to them. When looking at a community as a whole, we realised that there were several areas that presented themselves as the foundations of a community, areas that touched across age, interest and economic groups.

Therefore we defined four core Action Programmes that underpin the project - Business, Education, Health and 'Community in its broadest sense.'

BUSINESS
The perception within the Broadband marketplace and new technologies in general, is that businesses will drive and lead the adoption in the market. However in our experience people have to grasp the concept and benefits of Broadband at an individual level before being able to apply it within their businesses. This is particularly evident in rural areas due to the predominance of micro and small businesses. Therefore we have adopted a personalised, individual approach to promoting Broadband to businesses in Buckfastleigh. This has focused on two main activities: the Buckfastleigh Business Exchange and Business e-Clinics.

BUCKFASTLEIGH BUSINESS EXCHANGE
As the Buckfastleigh Broadband project has developed, we have never ceased to be amazed by the range of diverse and interesting businesses in the town. In fact, there are around 200 of them. The 'business exchange' has been set up to encourage networking amongst local business people, no matter what size their business from self-employed individuals to small and medium-sized enterprises. On a monthly basis, one business is showcased and group discussion is held around a number of key business issues such as marketing, sales, finance, and importantly also the use of information and communication technologies. This way we are able to introduce Broadband within the broader business context.

BUSINESS E-CLINICS
The major vehicle for small business support is the Business Link organisation. We have been able to build an excellent working relationship with our local Business Link team and jointly we deliver a series of Business e-Clinics. This provides local businesses with the opportunity to sit down for one-hour with an experienced Business Link Advisor who has specific expertise in the application of information and communications technologies in business.

 






EDUCATION
From day one we saw education as a key catalyst for wide spread adoption of Broadband within the town. Within the approximately 1,200 homes in Buckfastleigh about one-third have children attending either the local primary school or nearby secondary school in Ashburton. Combined with people studying at further, higher and adult education levels, this creates an important and sizable group of people for whom Broadband enabled access to learning resources is an increasing necessity. We therefore set about developing a range of initiatives to help and connect with these groups:

  • Extended Campus
  • Archiving and publishing local culture and history
  • Learner Support

EXTENDED CAMPUS
Broadband, and the Internet in general, has the power to redraw the boundaries of learning. It presents a greater choice for students and parents to access the school environment and resources in a flexible way. It brings the school into every home and fosters a shared and supportive way of learning between student, teacher and parent. Along with one of the key partners in the Buckfastleigh Broadband project, the South West Grid for Learning, we are working with them, our local education authority (Devon) and secondary and primary schools to develop an 'Extended Campus' Broadband architecture.

ARCHIVING AND PUBLISHING LOCAL CULTURE AND HISTORY
Local communities have a strong interest in their past. This past by its very nature resides within the stories, pictures and memories of older generations. We wanted to find a way of connecting this wealth of knowledge to younger generations, who are typically more familiar and comfortable with modern communications technologies, to share it with a wider audience through publishing in the modern interactive world of the Broadband enabled Internet. Having contacted the media department of the local secondary school (South Dartmoor Community College) we are embarking on an exciting project that looks to publish the life and times of some of Dartmoor's characters. In addition to building bridges between generations, this project builds the new media publishing skills base within the local area and generally creates the awareness of Broadband enabled communications.

LEARNER SUPPORT
Older students within the educational system increasingly have a need to high-speed Broadband connections but may not be in the position geographically or economically to afford the latest equipment and connection. For this group even access to education may be limited by local transport provision, particularly in rural areas, and the challenge of balancing work, family and studying. Our priority in this area has been to ensure that WAVE, our Broadband public access centre, is available with extended hours and staff to act as a facility for the use by individuals and groups to support their learning goals. Successful learning initiatives have already taken place in partnership with adult, further and higher education providers.

HEALTH
Working within the professional healthcare area has proved to be one of the more challenging aspects of the project. This would appear to be due to the highly centralised provision of ICT services within the NHS system, combined with a complex regional and seemingly ever-changing organisational structure. We therefore decided to focus our activities to those working directly to support local health initiatives through the Buckfastleigh Medical Centre. Our work with the alternative health sector has tended to be integrated within the broader business action programmes, as the majority of these practitioners are self-employed or small businesses.

COMMUNITY
The final programme is all about connecting with the community in its broadest sense, individuals and groups, including all those existing, successful and long-standing groups so familiar in rural communities like the Women's Institute, children's playgroups, sports organisations, etc. Each and every person has a relation, friend or neighbour with some kind of interest, and community groups form the social fabric by which individuals connect and communicate within their areas of interest. Particularly within rural communities one cannot underestimate the power of these existing groups and their networks. By capturing the imagination and enthusiasm of these networks, a ground swell of support for new ideas can rapidly develop. The key we have found in working with these groups is to listen carefully to their interests, concerns and objectives and to then define ways of demonstrating how new communications methods can help. The trick is not to push technology for technology's sake.

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